(ENG)

Still photography for @olend_backpacks’ rebranding.
Resulting from the process, an aspirational campaign was created focused on representing the brand’s values and direction by narrating its journey, from its past to the present, recalling its origins and extolling its legacy.

(ESP)

Foto fija para el rebranding de @olend_backpacks.
Como resultado del proceso, se creó una campaña aspiracional enfocada en representar los valores y el rumbo de la marca narrando su recorrido, desde su pasado hasta el presente, recordando sus orígenes y exaltando su legado.

Team:

Creative direction, Art direction & graphics by @_lavandera @pablocadez @sarah_molano
Still photo @ivetteblaya
DOP @joel.burges
Video editor @joseorgaz_
Video colorist @gyem.rgb
Stylism @nina_vila
Muah @elisa__rochel
Wardrobe design @genis.cc @enrxct @betaro.studio @laiamuntal
Cast @maaxlago @clara__bf @marcvidalh @carla.vivi
Extras @eriklorenzo_ @judiith_molano @erikasarrias @joseorgaz_ @pulido_ophicial
Voice-over @au_rora_music
Runner @arnau_gracia
Tutored by @marcpuig & @marcsanchoromo